David Moss has been picking up insights from his wife, Samantha—a brilliant UX researcher and social psychologist. One thing she taught me is the power of Maslow’s Hierarchy of Needs, often a staple in Psych 101. But here’s the kicker—I think this model is the roadmap for the Age Tech market.

At the base are physiological and safety needs—solved by internet-connected sensors, ensuring Dad took his meds or Grandma got out of bed. But here's where it gets interesting: that next layer, love and belonging. People aren’t going to form emotional connections with their sensors.

We need to go further. We must connect families across generations, bridge communication gaps, share memories, and reduce the stress of caregiving. Imagine professionals staying connected, preventing health problems, and keeping patients healthier for longer. At the top of this roadmap? Self-actualization. Achieving peace of mind, lowering costs, and living life to the fullest.

Watch the video to see how we can turn Maslow’s hierarchy into a practical plan for transforming the future of care. 🚀